Category Advertising & Marketing

A Wristband for Every Occasion


The plain and simple wristband has recently received a facelift. The new silicone-based wristband looks more sophisticated than the cheap, plastic one. Also, it is customisable so that you can create any imaginable design and it can be replicated on the wristband. The custom silicone bracelets are cool giveaways for any occasion and this trend is swiftly taking over Australia too.

Different varieties of wristbands

Along with the plain wristband, many more varieties are available like printed bands, glow bands, embossed and debossed bands which come with both plain and ink filled options. These bands come in every possible colour and size. There are message wristbands for those who want something special written on their bands. There are festival bands to gift during Halloween, Easter or Christmas.

Wristbands come with different fonts, texts, and logos to suit the requirements of customers. Any design, be it whacky or classic, can be printed on the band to make custom silicone bracelets for the clients.

Features of silicone wristbands

Silicone, which is processed rubber, has unlimited uses because of its unique qualities. Silicone is soft and flexible, non-reactive and durable. It is also lightweight, waterproof and resistant to wear and tear, heat and sweat. These features make it the perfect base for wristbands. These custom silicone bracelets last for a long time as they are highly elastic and do not lose their shape even after regular use. Silicone is basically colourless so any colour can be added to it according to the customer’s choice. It does not have any odour and is non-oily. As it has no open pores, there is no scope of bacteria accumulation so it is very hygienic.

It is easy to clean because it is resistant to stains and scratches. Another important point is that it is resistant to pigment dispersion which means that if you choose the printed or ink filled varieties, then the colour of the artwork does not fade for a very long time. So your customised wrist bands look forever new!

Multiple uses of wristbands

Wristbands are sturdy, easy to use and stylish. This is the reason why such custom rubber bracelets are being used by social organisations, companies, event organizers, schools and universities to promote various causes. These wristbands are the most popular choice for fundraising events. They are used to promote new products or brands, commemorate special events and support important causes like cancer awareness initiatives. Due to their popularity among the younger generation, concert and party organisers are giving the wristbands as souvenirs to the guests.

The glow wristbands are perfect for night parties and children’s camps as they look very attractive in the dark. An initiative has been taken by some wristband companies to design braille wristbands for the visually impaired.

Looking for customised wristbands

You can get customised wristbands by visiting websites like  and selecting the band type which suits your needs. You can specify your colour, text, and font along with the logo you want to be embossed or debossed on the band. Then you can place the order online and get the delivery within 10 business days. There is also the option of express delivery if you want the order to be delivered faster. You can get free quotes and volume discounts on such websites too.


The silicone wristbands are specially designed to suit the individual needs of the clients and are tested for quality before delivery. They are non-toxic, eco-friendly and compatible with every skin type. With so many pros and no cons at all, these wristbands are the perfect way to reach out to a large number of people in a short period of time. So go for custom silicone wristbands the next time you have something important to convey.

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3 CRM Blunders Businesses are Making—Avoid these Like the Plague

Before the invention of CRM, sales and marketing departments had a difficult time tracking leads, pinpointing the most important customers, and creating lasting relationships. So, CRM came to be and all over sudden, abracadabra—all the sales department’s troubles disappeared, right? Far from it! If you asked any Infusionsoft consultancy today they’d tell you that a lot of businesses are still unable to reap maximum value from their investment in a modern-day CRM. But what are the CRM mistakes these companies are making, and which blunders should you avoid like plague?

Not Involving the Right Personnel

One mistake that can prevent the success of a CRM is failure to adequately involve the sales department’s personnel in design, customization, and implementation processes. Yes, the IT guys have a fine grasp of the technical aspects of the entire CRM, but they’re not the people you can count on to clearly define problems from a sales and marketing perspective.

A CRM is extremely reliant on data entry, and as such, the people doing the actual data entry should play a leading role in the project, with IT people playing a supporting role. The less the sales people are involved, the less utilized the CRM will be, and ultimately, the lower the returns on your investment. If you choose to involve an Infusionsoft consultancy in the design process, ensure that input from the sales and marketing department is treated with the seriousness it merits.

Failure to Capture all CRM Requirements

Whether going for an in-house or off-the-shelf system, many businesses are still prone to the failure to capture all their CRM requirements. The computer programmers behind the system analysis phase may fail to ask the right questions, which is expected as they’re no sales and marketing gurus. It’s vital to take into account the requirements of business leaders, executive sponsors, and other business teams as well, and to ask them important questions, such as what they need addressed in reports. Any Infusionsoft consultancy ought to talk to the entities that interact directly with your CRM for optimal utilization.

There are many benefits in implementing a CRM that takes business requirements into account. For starters, asking the right questions during design rather than later will save costs of redesigning the entire software. Plus, when you have a system that addresses all your sales and marketing needs, you have a higher chance of meeting a wide spectrum of company goals, including periodic sales, leads generation, and return on investment.

Not Creating Room for Change

Customer habits are highly dynamic, and sales teams need the versatility to adapt to changing requirements. If your business is not adjusting its strategy toward studying, engaging, and attracting customers, it’ll fail to take advantage of vendor software updates that may be available from time to time. So, if you’re talking to an infusion soft consultancy, are you able to see areas in your CRM implementation that require improvement? Can you identify CRM features that you need introduced or tweaked to meet your current needs? Check out Damian

CRM software can help transform the way you understand, engage, and even reward your customers. No matter what you’re learning during infusion-soft consultancy, the better you understand your customers, the sharper your competitive edge is.

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